NEXT BIG THING–3 ENTREPRENEURSHIP TRENDS TO WATCH IN 2018 by Karl LaPan

the niic insights

It’s that time of year when we look toward the next one. We at The NIIC are always keeping our fingers on the pulse of best practices and trends, especially those related to entrepreneurship. That said, here’s what some of the experts have forecasted for 2018:

The contingent and remote workforces will continue to expand.

The days of workers reporting to a brick and mortar office every day for eight hours straight are becoming a thing of the past. According to a Gallup report,  43 percent of American employees spend some time working remotely, which is expected to increase in 2018. Almost every industry is seeing an increase in telecommuting.

What does this mean for entrepreneurs? Many startups around the world are seeing the value in outsourcing clerical jobs to remote workers. Think virtual assistants. In addition to reduced costs in the form of benefits and overhead, companies can tap into the human capital from all around the globe. No longer do you need to strictly rely on the availability of an able and willing local workforce.

Interactive marketing will drive retail brands’ efforts.

It can be difficult for brands to stand out from the crowd these days. There’s so much noise—it can be hard to cut through the clutter. That’s why authentic and interactive marketing is so important, especially when it comes to social media. Consumers expect to be able to interact with their favorite brands in real time. They also look to influencers. Brands that fall short risk losing customer loyalty. So what?  If you’re a busy small business owner, it can be advantageous to outsource your social media content creation and management and focus on your core offerings. Don’t let your communication suffer for the sake of saving a few dollars.

(Smart and connected devices) will drive innovation across many vertical markets.

Read the rest here:  The Next Big Thing

 

Karl LaPan is the first President & CEO of the Northeast Indiana Innovation Center. He has served in this capacity since the formation of the organization October 16, 2000.

Karl received his undergraduate degree in 1986 from Franklin Pierce College in Rindge, New Hampshire, where he was graduated with a B.S. degree in Business Management with High Honors, Summa Cum Laude. He was also Class Salutatorian. Upon completing his academic degree, he joined General Electric Company, and in 1988, graduated from its prestigious Financial Management Program. Subsequently, in 1993, Karl received his M.S. degree in Human Resources Development from The American University in Washington, D.C. and is a member of the Pi Alpha Alpha Honorary Society. Karl graduated from the Mahler Program for Executives in December 1998.

Karl is also our featured presenter at First Fridays, January 5, 2018.  You can RSVP today to see/hear Karl by clicking on the following link to reserve your free spot:

First Fridays January 5 RSVP

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